Nationwide Service Launch & Franchise Growth Strategy
ROLE
Marketing Coordinator & OperationsÂ
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Year
2022
iNDUSTRY
HVAC | Franchise Development | Business Operations
PROJECT OVERVIEW
Supported the U.S. launch of an innovative HVAC cleaning service that had previously only been available in Australia. The objective was to establish a nationwide franchise network while leveraging existing customer relationships to accelerate growth.
- Managed CRM data and identified potential franchise partners from our existing customer database.
- Conducted market research using trade shows, social media, contractor outreach, and public business records.
- Cleaned, organized, and segmented thousands of records by region, company size, and market opportunity.
- Created structured datasets that improved lead prioritization and recruitment workflows.
- Analyzed market data to support executive decision-making and investor presentations.
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Accurate records to support business development and recruitment efforts.
My role
140%
Internal operational efficiency
x2.5
Speed to market per city
The organized database and market insights helped leadership identify high-potential expansion markets, streamline franchise recruitment, and communicate growth opportunities through investor pitch decks.
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Skills & Tools:
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CRM Management • Data Analysis • Market Research • Lead Generation • Database Segmentation • Business Operations • Reporting • Process Improvement • Strategic Planning
IMPACT
